MITSUBISHI ELECTRIC Shades of Comfort
If you have a central air system, you’re living in an all-on, all-off, black-and-white world. With a Mitsubishi Electric zoned comfort solution, there’s room for everyone to be comfortable in their own space. To showcase this unique product benefit we created the Holloways, a family of characters each representing a different shade of comfort.
Featured in AdWeek and MediaPost.
AWARDS: ADCP Award Best in Video, Philly ADDY Gold for Cinematography, Philly ADDY Silver Regional/National TV
SOCIAL & ONLINE VIDEOS
We created four unique videos each highlighting a different family member and product benefit.
Landing page
A landing page introduced our cast of characters while providing detailed product information.
PHOTOGRAPHY
While on set, we were able to capture a full asset library for Mitsubishi Electric to have for a variety of campaign uses including: social, digital, print and web.
SET DESIGN
Behind the scenes peek of the house and filming.
