Moe’s UNTAMED SOUTHWEST
Moe’s partnered with Sterling-Rice Group to update and refresh the brand. The new positioning and direction focused on our Southwestern roots and flavor. A prototype location was developed to test menu innovation and store design. It was our job to take the new branding and bring it to life in promotional materials to supported the new store opening.
OOH Billboard
Several billboards surrounded the prototype location to drive awareness.
In-Store Materials
For guests familiar with the Moe’s brand, we needed to help showcase the shift to Southwestern flavor and create a visual rebrand. We need to make it apparent that this new location was unique and featured new menu items.
Store & Packaging Design
We designed everything from new packaging, to in-store signage, to merch to promotional materials.
