Made At Moe’s
At Moe’s, we take our food seriously. Many love our burritos, bowls and salsa for the flavor, but they don’t know the measures we take to bring them fresh ingredients. Quite simply, our food is underrated. From the killer seasonal salsas, handcrafted guac and freshly-made pico to the hourly grilling of our proteins, it’s time for us to show everyone what we make in house every day!
Experiential Food Truck Tour
Even our biggest fans don’t know the lengths we go to every day to offer them fresher-than-fresh ingredients. But just saying Moe’s has fresh food is pointless. We need to show them and educate them as only Moe’s could: in a fun, entertaining and nontraditional way. We took the show on the road and created a one-of-a-kind food truck to showcase our fresh prep while serving our most loyal fans and influencers.
Social Concepts
In addition to sharing our tour on our social channels, we used the opportunity to capture content of all the food prep, reactions from guests and the entire process. To support the #madeatmoes campaign beyond the tour, we continued to share our message of freshness on our owned social channels. We created a variety of social assets to showcase our fresh ingredients and tell our brand story to all our loyal fans.
