Three Amigos Tacos - CTO
To introduce Moe’s NEW Three Amigos Tacos, we launched a nationwide search for a Chief Taco Officer. Our newly hired CTO hit the road on a 12-city tour to hand out thousands of free tacos and help spread the word about this trio of taco perfection.
Three Amigos TacoS - TV
The activation included broadcast to help educate our fans on what makes these tacos unique. Good things really do come in threes.
Three Amigos Tacos - Social
We used our paid and earned media channels to help drive applications while showcasing the playfulness of this new product and activation.
CTO Recap Video
All the press and success packaged in one video.
