Chewy - For life with pets

CHEWY - FOR LIFE WITH PETS

Based on the simple insight that every Chewy order is a glimpse into a pet’s unique personality and lifestyle, this brand campaign charmingly introduces our audience to a variety of pets with a variety of needs. From food, to fun, to pharmacy, the work showcases Chewy’s endless ability to deliver whatever it is that pets and pet parents need to live their best lives.

Principle Brand Creative Director/Copywriter: Lane Karczewski | Director: Lloyd Lee Choi at Division 7 | Finishing: Exile Edit

ROO
The very vocal golden retriever who loves nothing more than yapping it up around the house.

CASH
The cat who’s been employee of the month every month at Bill’s Bodega.

SUMMIT
The dog who loves fresh air and was born for the outdoors.

RADAR
The dog who hears everything and his brother from another breed Echo who says everything.

COAL
A rescued pup who was the perfect holiday surprise.